At A SERENA, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase.

1. Information We Collect

• Personal Information: When you register, place an order, subscribe to our newsletter, or contact us, we may collect information such as your name, email address, phone number, shipping and billing address, and payment details.
• Automatically Collected Information: We also gather information automatically through cookies and similar technologies, including your IP address, browser type, and pages visited.

2. How We Use Your Information

• Order Processing: To process and fulfill your orders.
• Customer Service: To respond to your inquiries and provide support.
• Communications: To send order updates, promotional offers (if you opt in), and important information.
• Website Improvement: To analyze and improve our website and services.
• Legal Compliance: To comply with applicable laws and regulations.

3. Disclosure of Your Information

We may share your personal data with:

• Service Providers: Third-party providers for payment processing, shipping, and website operations.
• Legal Requirements: Law enforcement or regulatory agencies when required by law.
• Consent-Based Sharing: Other parties if you have given explicit consent.

4. Data Security

We implement appropriate security measures to protect your information against unauthorized access, alteration, or disclosure. However, no method of online transmission is completely secure.

5. Your Rights

Under Australian privacy laws, you have the right to access, correct, or request deletion of your personal information. To exercise these rights, please contact us using the details below.

6. Changes to This Privacy Policy

Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.